Environmental Factors

Sun Elevation  
The higher the sun in the sky, the higher the UV radiation level. Thus UV radiation levels vary with time of day and time of year. Outside the tropics, the highest levels occur when the sun is at its maximum elevation, at around midday (solar noon) during the summer months.


Source (pdf file):
Global Solar UV Index - a Practical Guide

Latitude
The closer to equatorial regions, the higher the UV radiation levels.
Cloud Cover
UV radiation levels are highest under cloudless skies but even with cloud cover, UV radiation levels can be high. Scattering can have the same effect the reflectance by different surfaces and thus increase total UV radiation levels.
Altitude
At higher altitudes, a thinner atmosphere absorbs less UV radiation. With every 1000 metres increase in altitude, UV radiation levels increase by 10% to 12%.
Ozone
Ozone absorbs some of the UV radiation that would otherwise reach the Earth’s surface. Ozone levels vary over the year and even across the day.
Ground Refection
UV radiation is reflected or scattered to varying extents by different surfaces, e.g. fresh snow can reflect as much as 80% of UV radiation, dry beach sand about 15% and sea foam about 25%.